Communicating for Action gets results for Rockwell Automation When Rockwell Automation identified the life-sciences industry as a significant strategic opportunity for its automation-control and information systems, it turned to Padilla Speer Beardsley to help establish its market presence. Using our Communicating for Action process, Padilla helped Rockwell align its business goals and communication objectives, research the audiences important to its success, develop compelling messaging, and design a campaign that helped increase its visibility and credibility. The integrated communications program - including media and analyst relations, case studies, thought-leadership articles, advertorials and special events - helped establish Rockwell's reputation as one of the top suppliers in the industry within 12 months. |
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