Delivering hope with the National Marrow Donor Program More than 6,000 people search the National Marrow Donor Program Registry each day, looking for a life-saving donor. If they find the right match for a blood cord or marrow transplant, these patients could potentially be cured of leukemia, lymphoma and other diseases. Padilla Speer Beardsley works with NMDP to lengthen this vital list of donors. Our strategy is broad-based, from grassroots outreach to Web-site design to social-media initiatives, using resources like MySpace and YouTube. Padilla also conducts market research, develops celebrity relationships and provides media relations for NMDP. With Padilla's support, NMDP's "The Life You Save" campaign registered three times more potential donors than expected, increasing the chances of a healthy life for thousands of patients. |
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