Paid Search
Paid search marketing programs, while they require an investment in pay-per-click (PPC) ads, offer highly manageable and predictable results. We'll work with you to develop a search engine marketing program that meets your budget and is targeted to the best keyword combinations that produce leads, not just traffic.
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PPC Campaign Building
- Strategy
- Keyword generation and research
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- Competitive analysis
- Targeted writing and placement of text ads through top search engines
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Organic Search
Padilla can help improve your search engine visibility and ranking in the "natural" or "organic" search engine results (i.e., the non-ad listings).
Initial Site Analysis
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Analyze existing site to seek out potential problem areas for the SEO process (e.g. dynamic pages, flash graphics, frames, etc.)
On-Page Optimization
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Optimized content writing, editing or recommendations
- Developing specialized pages and content targeting specific keyword opportunities
- Unique titles, descriptions, keywords and other optimized tags for individual landing pages
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- Sitemap Submission to top search engines
- Conversion set up (e.g. "contact us" or other method)
- Lead tracking
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Link Building Campaign
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Generating inbound links from other sites to increase your sites relevance and popularity, focusing on quantity and quality of inbound links
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- Generating reciprocal links through an "industry links" page on your site
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Other search marketing strategies
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Design and setup of a corporate blog site to position your company as a thought leader and generate more inbound links to increase online visibility
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- Optimized news releases and article placement on news and other Web sites
- Microsites and unique Web domains focused on niche or specialized opportunities
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