Braun Corporation Releases Key Insights from Symposium on Americans with Disabilities
07/26/10
Client: The Braun Corporation
WINAMAC, Ind., July 26 /PRNewswire/ -- The Braun Corporation, the world's largest manufacturer of wheelchair-accessible vans, ramps and wheelchair lifts, today published key insights from a symposium hosted recently in Washington, D.C., titled "ADA 20/20: Looking Back, Looking Forward on Mobility." In anticipation of the 20th anniversary of the Americans with Disabilities Act (ADA), the panel of key thought leaders from government, medicine, academia and business exchanged insights on current thinking around future mobility needs for Americans with disabilities.
The event was co-sponsored by Braun and The American Occupational Therapy Association (AOTA), which represents approximately 39,000 occupational therapists, occupational therapy assistants and occupational therapy students.
IDA Ireland's Rocky Mountain High
07/22/10
Client: IDA Ireland
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Host Becky Quick of CNBC's Squawk Box interviews IDA Ireland's CEO Barry O'Leary in Aspen at the Fortune Brainstorm Tech Conference.
Apps That Save You From Sunburn
Roy Furchgott
07/08/10
Client: Coppertone
Coppertone MyUVAlert (Free)
This app lets you look up the U.V. index for your location, but it seems to get it wrong -- it has my location at zero, where the other apps have it at closer to 9. This app has you set up a "Suncare Profile," which basically leads to advertising for Coppertone products. On the plus side, they do offer coupons with their ads. I don't think any of the advice in the tips section, such as warning to reapply sunscreen after swimming, sweating or toweling off, will astonish anyone. It does have a reapplication reminder, which is a timer set for 80 minutes if you were swimming or sweating, and 120 minutes if you're not. Although you can adjust the timer to alert you earlier, you could accomplish the same thing with the phone's alarm clock.
Apps tell you to reapply sunscreen
07/05/10
Client: Coppertone
Coppertone MyUVAlert
Offers local UV index forecasts, custom sunscreen reapplication reminders, individualized product recommendations, coupons, sun protection tips.
Rising Above the Recession
Thanks to sound business strategies -- and some good fortune -- BraunAbility and KI overcame the recession and are poised for growth.
Josh Cable
06/25/10
Client: BraunAbility
BraunAbility, which manufactures wheelchair lifts and converts vans and minivans for wheelchair accessibiilty, had the right strategies in place to overcome one of the worst global economic downturns in history. While sales dropped off slightly in 2009, the company improved its operating margin by 21% from the previous year and is forecasting "near double-digit" revenue growth for 2010, according to BraunAbility President Nick Gutwein.
Ireland Takes Steps to Turn Economy Around
07/02/10
Client: IDA Ireland
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Ireland has stepped out of the recession and the key to growth is bringing business from around the world.
That is where Barry O'Leary as CEO of the Industrial Development agency comes in ...
Slather up sun care using new app for iPhone
(Hint: No, you don't use the phone to do it, but it does help guide you)
Suzanne Choney
07/02/10
Client: Coppertone
Coppertone's "MyUV Alert" app uses Apple's new iOS4 operating system for the iPhone and iPod Touch to provide the following personalized information and alerts, according to the company:
- A "Custom UV Index" uses the iPhone's GPS chip, and when you enter your ZIP code, you can get "daily UV Index advisories informing you on how strong the UV rays are in your region."
- "Personalized Suncare Profile" that matches your needs and those of your family. "Once the profile is established, you can click the 'Recommend' button at any time to see the best suncare options to use based on your planned activity for the day," Coppertone says.
- "Suncare Reminders" for when you need to reapply lotion or spray throughout the day so the sunscreen protection remains effective.
Coppertone's iPhone app isn't the only sun care program for Apple's popular device, but its name may be the best known among consumers.
Who are the world's most avid travelers?
Jayne Clark
06/23/10
Client: GfK Association
And the nationality least likely to take a vacation? Bulgarians, according to the survey. It was conducted by the market research firm, GfK Association, which queried 16,364 people about their vacation plans and habits.
Can the Celtic Tiger Regain Its Stripes?
Melinda Peer
06/11/10
Client: IDA Ireland
Barry O'Leary, chief executive of IDA Ireland, which concentrates on encouraging direct foreign investment in the country, is bullish on Ireland's growth prospects -- and quick to reject the notion that it could be the next Greece.
"We have a very, very strong representation of foreign direct investment, particularly from U.S. corporations. They're coming here because of the talent, because of the tax, the technology capability, the strong track record and the demographics of the population in terms of future growth. We have, by European standards, a very, very young population," O'Leary said. "In some of the other countries, you're talking about people retiring in their mid-50s."
Sun-Kissed or Sunburned?
A Sun-Lover Sees Bright Side, Mood Boost, Vitamin D
04/26/10
Client: Coppertone
And it's not just the sun that's causing problems, they said. Tanning parlors emit UVA rays far more intensely. "Not a month goes by when I don't see someone in their 20s with skin cancer," said David Leffell, a professor of dermatology at Yale School of Medicine. "Invariably they've been to tanning parlors and they are consumed by guilt."
Smoothing the Way
by Tanya Mohn
04/26/10
Client: BraunAbility
Nick Gutwein, president of BraunAbility, a company that converts vans to be accessible, said it was possible to "fly into many cities across the country and easily rent a wheelchair-accessible vehicle." But, he added, "you couldn't do that two or three years ago." Most of the company's network of 208 rental dealers across the country provide rentals.
Consumers Changing Spending Habits
04/02/10
Client: GfK Custom Research
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Look after the cents
Are Americans naturally spendthrift?
03/31/10
Client: GfK Roper
GfK Roper, a consultancy specialising in consumer behaviour, notes that in every recession since 1981 American consumers cut back on going out to eat and play and on holidays.
Researchers Look to a Mobile Future
GfK survey also foresees more attention to social media as phone surveys fade
03/29/10
Client: GfK Custom Research
As marketers clamor for useful data, change is coming in the profession that supplies much of it. Released last week at an Advertising Research Foundation conference in New York, a survey of research professionals by GfK Custom Research North America reveals ways in which these people see marketing/advertising research evolving in this decade.
Ireland's economic woes leave Emerald Isle blue
03/17/10
Client: IDA Ireland
After declining by three percent in 2008, Irish GDP plummeted 7.5 percent last year, and it will likely drop one percent in the first half of 2010, said Barry O'Leary, chief executive officer of Ireland's Investment and Development Agency, which seeks out foreign investment.
Minivans add an extra set of wheels for wheelchair users
03/15/10
Client: BraunAbility
The market for wheelchair accessible minivans isn't exactly something most people think about until they or a loved one use a wheelchair. Then you think about it. A lot.
A few companies have are cutting an interesting market segment out for themselves with handicapped-accessible minivans. One of them is BruanAbility, which converts Toyota Sienna minivans to accomodate wheelchairs with a side ramp.
says i
Tablet wars: Google looks to take on Apple iPad
02/04/2010
Client: GfK Group
"Applications are what will help tailor the tablet to your use and make it relevant," said David Krajicek, managing director of market research firm GfK Technology. "If we're going to have tablet mania, Apple can use Safari and Google will try to convince everyone else to use Chrome."
Obama's $30 Billion Pledge: What's In It for You?02/04/2010
Client: Guidon Performance Solutions
Ron Wince is also not reacting the way the White House likely hoped. Wince is the president and CEO of Guidon Performance Solutions, a management consulting firm that works with banks to improve operational efficiency.
The State of Health Reform01/27/2010
Client: Guidon
Hospital consultant Ron Wince, of Guidon Performance Solutions in Phoenix, says President Obama should rally around the least controversial, core parts of the bill and force a vote...
We'll see what comes out of the State of the Union but hopefully health reform is not dead. It's just altered.
Winners and Losers of Health Reform01/13/2009
Client: Guidon Performance SolutionsWatch Video
Tech Talk01/6/2010
Client: GfK Custom Research
David Krajicek of GfK Custom Research North America observes tech trends for the year coming out of the Consumer Electronics Show in Las Vegas this week, and the Times reporter Jenna Wortham discusses apps for simple cellphones.